South Wisconsin 3PL Services

Integrated 3PL solutions in Southern Wisconsin—strategically positioned to serve Madison, Milwaukee, and beyond

Badger Logistics delivers comprehensive 3PL services throughout Southern Wisconsin from our Fall River headquarters. With 30+ years serving Wisconsin manufacturers and shippers, we combine local expertise with national reach to solve your complex logistics challenges.

Join 500+ shippers solving 95% of their freight challenges with one call—from standard shipments to complex logistics.

Asset-based trucking
Extensive brokerage carrier network
Food-grade warehousing
Centrally located in Fall River, WI
30 minutes from Madison
1 hour from Milwaukee

Complete 3PL solutions for Southern Wisconsin

Southern Wisconsin businesses need a logistics partner who understands the unique demands of our region—from supporting just-in-time manufacturing operations to navigating seasonal shipping patterns.

Since 1993, Badger Logistics has been delivering customer-focused trucking services to shippers large and small. Managed by a team of experienced transportation and safety professionals, our fleet and brokerage provides local, regional, and long-haul full truckload (FTL) and partial shipment services. Located right off Highway 151 in Fall River, we're perfectly positioned between Madison and Milwaukee to serve as your strategic logistics hub.

Our integrated approach combines asset-based trucking, freight brokerage, and food-grade warehousing to provide seamless supply chain solutions for businesses throughout Dane, Jefferson, Dodge, Rock, and surrounding counties.

Why Southern Wisconsin chooses Badger:

  • Strategic Central Location: Easy access from Madison, Milwaukee, and Chicago

  • Local Knowledge: Wisconsin-based team understands regional logistics

  • Integrated Services: Trucking, brokerage, and warehousing under one roof

  • Rapid Response: Same-day service available throughout the region

Trusted by 500+ shippers across the country

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Galloway Company Logo
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Badger consistently meets or exceeds expectations by providing excellent service and communication, flexibility with scheduling changes, and reliable on-time delivery to our customers. They're our preferred truckload carrier.

— Tom Trotter, Franklin Electric

What we can do for you

Don’t let shipping complexities derail your business. Here’s how our integrated logistics solutions guide you to success.

Badger Express

Asset-Based Trucking

Our fleet provides local, regional, and long-haul services across the 48 contiguous states.

Fall River Express

Freight Brokerage

Access our network of 15,000+ vetted carriers for diverse shipping needs.

Badger Warehouse

Warehousing and Distribution

Over 210,000 square feet of food-grade storage in South Central Wisconsin.

Badger Truck Services

Fleet and Vehicle Maintenance

Comprehensive truck, trailer, and automotive repair services.

Fully integrated 3PL services

Badger Express asset-based trucking

Reliable transportation across the 48 contiguous states since 1993.

  • Local, regional, and long-haul FTL services
  • Safe, compliant driver pool with late-model equipment
  • 53' dry van trailers, super wide and less than ten years old (food grade)
  • Central dispatch
  • Drop and blanket wrap services
  • Strategically located in southeastern Wisconsin
  • McLeod TMS integrated with Samsara in-cab communication and tracking
  • Superior safety scores
  • Dedicated customer service reps take full responsibility for ensuring trouble-free movement of your freight from pickup to delivery
Fall River Express freight brokerage

Extensive network covering all your shipping needs.

  • 12,000+ annual shipments for 500+ customers
  • Access to 15,000+ partner carriers
  • Full truckload and partial shipments
  • Dry van, reefer, flatbed, and intermodal options
  • Door-to-door tracking
  • Gold Book rated credit score
Badger Warehouse

Secure, strategic storage in southeastern Wisconsin.

  • Food-grade storage (FDA and DATCAP)
  • 27 dock doors for efficient access
  • 24/7 security monitoring and fire protection
  • Flexible scheduling and deliveries
  • Consolidation and order fulfillment services
  • Cross docking, kitting, and assembly
Badger Truck Services

Keep your fleet rolling with expert repairs.

  • DOT inspections and diagnostic services
  • Preventative and general maintenance
  • ASE-certified professionals
  • NAPA-approved auto care services
  • Conveniently located in Fall River, Wisconsin

Southern Wisconsin shipping patterns

Outbound from Wisconsin

Primary lanes for Southern Wisconsin manufacturers:

  • East: Regular service to Ohio, Pennsylvania, New Jersey
  • South: Frequent runs to Missouri, Oklahoma, Texas
  • Southeast: Routes to Georgia, Carolinas
  • Regional: Daily Madison-Milwaukee-Chicago service

Inbound to Wisconsin

Supporting Wisconsin businesses with:

  • Raw materials from throughout the Midwest
  • Consolidation opportunities in Fall River
  • Efficient distribution to Wisconsin destinations
  • Coordinated delivery scheduling

Local, regional, and over-the-road service

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Click to expand details Southern Wisconsin service coverage

Primary service areas
  • Madison Metro: Including Middleton, Fitchburg, Sun Prairie, Verona

  • Milwaukee Region: Direct connections via I-94 and Highway 26

  • Rock County: Janesville, Beloit, and surrounding communities

  • Fox Valley: Connections through our regional network

  • Chicago Corridor: Daily service to Northern Illinois

Key Southern Wisconsin corridors

Our Fall River location provides optimal access to major transportation routes:

  • Highway 151: Direct connection to Madison (30 min) and Fond du Lac
  • US Highway 16: East-west corridor through southern Wisconsin
  • I-94: 20 minutes to interstate access via Highway 26
  • I-90: Southern Wisconsin's gateway to Illinois and beyond
Southern Wisconsin 3PL Advantages

Central Wisconsin Location: Our Fall River headquarters offers:

  • 210,000 sq ft of warehousing space
  • 27 dock doors for rapid throughput
  • Less than 30-minute average driver turnaround
  • Easy access for Madison and Milwaukee shipments

Local Fleet, Regional Reach:

  • Drivers based throughout Southern Wisconsin
  • Home-daily options for local/regional routes
  • Familiar with Wisconsin delivery locations
  • Experienced with seasonal Wisconsin weather

Integrated Service Model:  Unlike national 3PLs, we offer true integration:

  • Single point of contact for all services
  • Seamless transitions between trucking and warehousing
  • Local decision-making and problem resolution
  • Wisconsin-based customer service team
Badger Truck Services

Keep your fleet rolling with expert repairs.

  • DOT inspections and diagnostic services
  • Preventative and general maintenance
  • ASE-certified professionals
  • NAPA-approved auto care services
  • Conveniently located in Fall River, Wisconsin

What our customers say about us…

— Paul Oberg, Watertronics

Finding a logistics company that understands specialized shipping used to be a real headache for us. Since we've been with Badger, that's one less thing I have to worry about. The work they do behind the scenes, communicating with sites to ensure smooth delivery experiences, really is invaluable and unmatched. Their pool of vetted drivers allows us to keep our promises and grow our business. When they say they'll have a truck there at 7 AM, you can count on it being there at 7 AM—and in this industry, that reliability is worth its weight in gold.

— Adam Miller, Shipping Team Lead, Charter NEX

Badger's customer service has been fantastic—and that's becoming really hard to find these days. We called them up recently, and within three hours, they had something brought back from the warehouse. It helps us out a lot. They're one of those logistics partners that is so good, they never tell you 'no.'

— Cristian Ewing, Innerpak of Wisconsin

I trust Badger with most of my regional loads because I know their team is going to deliver on time and keep the handling of my freight their top priority. I also appreciate that they try to be as efficient as possible and charge a reasonable price for their services. Their communication, transparency, and ability to accommodate puts them light years ahead of a lot of their competitors.

— BM, Wisconsin-Based Contract Furniture Company

A lot of times we're delivering to sites where there are install crews waiting for the truck that could have thousands of dollars in penalties if the trucks are late. We really try and find carriers that can perform at a level where they're on time, and if they're not on time, they communicate that they're running late to try and avoid any penalties. Badger is certainly a carrier that we can trust to be there on time, and if there is something that they find that doesn't seem right, they will reach out. They're much more transparent than a lot of other carriers: willing to share their struggles, willing to listen to ours, and just be a good partner.

Success story

Solving multi-state shipping challenges for Charter NEX Films

Proven performance

97% on-time asset-based delivery rate, ensuring your freight arrives when expected.

Extensive carrier network

15,000+ vetted carriers, providing flexible solutions for any shipping need.

Integrated logistics

Seamless coordination of trucking, warehousing, and brokerage from a single source.

We ship a variety of food-grade products: creamers, milk, packaging. Sometimes we need tanker-endorsed drivers. Sometimes we need a reefer truck. We like working with Badger because we know we can get the right trailer and a qualified, trustworthy driver no matter what.

— Heather Okonek, Galloway Company

FAQs

What areas of Southern Wisconsin do you serve?

We serve all of Southern Wisconsin from our Fall River base, including Dane, Jefferson, Dodge, Rock, Walworth, and surrounding counties. Our central location provides quick access to Madison, Milwaukee, Janesville, and all points between.

We also provide transportation services across all 48 contiguous United States and Canada. Our asset-based trucking primarily serves routes east of the Mississippi and Texas, while our brokerage services cover the entire North American market.

How does your location benefit Southern Wisconsin shippers?

Our Fall River headquarters sits strategically between Madison and Milwaukee, just off Highway 151. This central position allows us to provide rapid response times, efficient routing, and cost-effective solutions for the entire Southern Wisconsin region.

Can you handle both local Wisconsin deliveries and long-haul shipping?

Yes, we excel at both. Our local fleet handles daily Wisconsin routes with drivers returning home each night, while our over-the-road division and brokerage network manage shipments across all 48 states and Canada.

How do you simplify logistics?

As an integrated logistics provider, we offer a single point of contact for all your needs — from asset-based trucking to warehousing to brokerage and repair service. This simplifies your logistics management and ensures seamless coordination across services.

Do you offer warehousing services in Southern Wisconsin?

Our 210,000 sq ft FDA-registered warehouse in Fall River provides comprehensive storage, cross-docking, and consolidation services. Located just 30 minutes from Madison and an hour from Milwaukee, it's ideally positioned for Southern Wisconsin businesses.

What makes you different from national 3PL providers?
As a Wisconsin-based company since 1993, we offer local expertise combined with national capabilities. Our team lives and works in Southern Wisconsin, providing personal service, quick decision-making, and deep understanding of regional logistics needs.
How quickly can you respond to shipping requests in Southern Wisconsin?

For established lanes, we can often provide same-day pickup. Our Fall River location means we're typically within an hour of most Southern Wisconsin shipping points, allowing for rapid response to urgent needs.

What can I expect when I reach out for the first time?

When you contact Badger Logistics, you'll experience our commitment to personalized service from the start. Here's what you can expect:

  • You'll speak with a real person — one of our experienced team members, not an automated system.
  • We'll ask detailed questions about your specific shipping needs, including origin and destination, timeline, type of freight, weight, dimensions, and any special requirements.
  • For most services, we aim to provide a competitive quote quickly.
  • If you have complex needs, we may schedule a more in-depth consultation to ensure we fully understand your requirements.

Our partners

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Truckers Against Trafficking
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Talk to us

Drop us a line for information about our transportation services or to get a competitive rate quote. We’ll be in touch within one business day.