Mid-Size Trucking Carrier in Wisconsin

The perfect balance of capacity, flexibility, and personal service for Wisconsin shippers

When you need more than a faceless mega-carrier but require broader capabilities than a small trucking company, Badger Logistics delivers the ideal solution. We're sized right to provide dedicated attention to Wisconsin shippers who value consistency, relationships, and reliable capacity without getting lost in the shuffle.

We excel with shippers who have:

  • 10-50 loads per week across various lanes
  • Multiple shipping locations needing coordination
  • Seasonal fluctuations requiring flexibility
  • Specialized requirements beyond standard service
  • Value for relationships over just rates
Contact us to get a competitive rate quote right now

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Asset-based trucking
Extensive carrier network
Food-grade warehousing
Direct access to decision-makers
Large enough for capacity, small enough to care
Flexible solutions for 10-50 loads per week

We needed a carrier that could handle 3-4 of our weekly loads consistently, not someone trying to take all 10. Badger's size is perfect—they're invested in our success without trying to be our only carrier. The personal service and flexibility have been exactly what we needed."

— Green Bay Area Manufacturer

Trusted by 500+ shippers across the country

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Since 1993, Badger Logistics has been delivering customer-focused trucking services to shippers large and small. Managed by a team of experienced transportation and safety professionals, our fleet and brokerage provides local, regional, and long-haul full truckload (FTL) and partial shipment services. We’re strategically located in southeastern Wisconsin between Madison and Milwaukee and less than 200 miles north of Chicago.

Badger Logistics has occupied the sweet spot in Wisconsin trucking—large enough to provide reliable capacity and diverse services, yet small enough to know your name, understand your business, and adapt to your unique needs. We're the anti-mega-carrier: a right-sized freight mover focused on partnership, not just transactions.

Asset-based trucking

  • Local, regional, and long-haul FTL services with 53’ food-grade dry van trailers (Plate trailers offering up to 101.5”inside width, under 10 years old)
  • Safe, compliant driver pool with late-model equipment
  • Drop trailer services
  • Strategically located in southeastern Wisconsin
  • McLeod TMS integrated with Samsara for in-cab communication and tracking
  • Superior safety scores and dedicated customer service reps ensure smooth freight movement from pickup to delivery

Full-service freight brokerage

  • 12,000+ annual shipments for 500+ customers
  • Access to 15,000+ partner carriers
  • Full truckload and partial shipments
  • Dry van, reefer, flatbed, and intermodal options
  • Door-to-door tracking
  • Gold Book rated credit score

Integrated warehousing

  • Secure, strategic storage in southeastern Wisconsin
  • Food-grade storage (FDA and DATCAP)
  • 27 dock doors for efficient access
  • 24/7 security monitoring and fire protection
  • Flexible scheduling and deliveries
  • Consolidation and order fulfillment services
  • Cross docking, kitting, and assembly

Integrated truck service

  • Keep your fleet rolling with expert repairs
  • DOT inspections and diagnostic services
  • Preventative and general maintenance
  • ASE-certified professionals
  • NAPA-approved auto care services
  • Conveniently located in Fall River, Wisconsin

Full Truckload (FTL) shipments

Dry van

53-foot dry van trailers are ideal for transporting goods that need protection from external elements. Perfect for shipments of general freight, consumer goods, and non-perishables up to 45,000lbs.

Reefer

Temperature-controlled trailers for your cold chain needs. We maintain precise temperatures for food products, beverages, pharmaceuticals, and other sensitive goods.

Flatbed

Open deck trailers for oversized and heavy loads. Options include standard flatbeds, step decks, conestogas, hotshots, double drops, and RGNs.

Intermodal

Combining the efficiency of rail with the flexibility of trucking for cost-effective long-haul shipments.

Partial shipping options

Dry van partials

Ideal for shipments of 4-5 pallets or 4,000-5,000 lbs that don't require a full truckload. Perfect for general freight and packaged goods.

Flatbed partials

Suitable for larger items or materials that require open-deck transportation but don't fill an entire flatbed and can be unloaded from the top, side, and rear.

Local, regional, and over-the-road service

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The problem with mega-carriers

Large national carriers often treat Wisconsin shippers as account numbers:

  • Your 10 weekly loads are insignificant to their thousands
  • Inflexible systems that force you into their processes
  • Call center support with no local knowledge
  • One-size-fits-all solutions that don't fit Wisconsin businesses
  • Decisions made in distant headquarters

The mid-size advantage

As a mid-size carrier based in Fall River, we offer:

  • Direct access to local decision-makers
  • Flexibility to customize solutions
  • Wisconsin-based team that understands your market
  • Personal relationships with consistent contacts

The perfect carrier mix strategy

Smart Wisconsin shippers often use 2-3 carriers:

  • Badger handles 3-4 of your 10 weekly loads
  • Another regional carrier manages 3-4 more
  • Spot market or backup for the remainder
  • Result: Better service, competitive rates, reduced risk

Truly customized solutions

Flexibility mega-carriers can't match:

  • Drop trailers at your specific request
  • Adjust pickup times to your production schedule
  • Special handling for high-value shipments
  • Dedicated equipment for regular lanes
  • Personal cell numbers for urgent needs

Wisconsin-focused operations

We thrive where mega-carriers struggle:

  • Wisconsin shippers needing reliable service
  • Multi-state routes from Wisconsin origins
  • High-service customers valuing communication
  • Just-in-time operations requiring flexibility

What our customers say about us…

— Cristian Ewing, Innerpak of Wisconsin

I trust Badger with most of my regional loads because I know their team is going to deliver on time and keep the handling of my freight their top priority. I also appreciate that they try to be as efficient as possible and charge a reasonable price for their services. Their communication, transparency, and ability to accommodate puts them light years ahead of a lot of their competitors.

— BM, Wisconsin-Based Contract Furniture Company

A lot of times we're delivering to sites where there are install crews waiting for the truck that could have thousands of dollars in penalties if the trucks are late. We really try and find carriers that can perform at a level where they're on time, and if they're not on time, they communicate that they're running late to try and avoid any penalties. Badger is certainly a carrier that we can trust to be there on time, and if there is something that they find that doesn't seem right, they will reach out. They're much more transparent than a lot of other carriers: willing to share their struggles, willing to listen to ours, and just be a good partner.

— Heather Okonek, Galloway Company

We ship a variety of food-grade products: creamers, milk, packaging. Sometimes we need tanker-endorsed drivers. Sometimes we need a reefer truck. We like working with Badger because we know we can get the right trailer and a qualified, trustworthy driver no matter what.

— Adam Miller, Shipping Team Lead, Charter NEX

Badger's customer service has been fantastic—and that's becoming really hard to find these days. We called them up recently, and within three hours, they had something brought back from the warehouse. It helps us out a lot. They're one of those logistics partners that is so good, they never tell you 'no.'

Success story

Solving multi-state shipping challenges for Charter NEX Films

Mid-Size Carrier FAQs

What areas do you service?

We provide transportation services across all 48 contiguous United States and Canada. Our asset-based trucking primarily serves routes east of the Mississippi and Texas, while our brokerage services cover the entire North American market.

What size shippers do you work best with?

We excel with Wisconsin businesses shipping 10-50 loads per week who value service and relationships. You're big enough to matter but not so large that you need a mega-carrier's massive network.

How do your rates compare to large national carriers?

Our rates are competitive because we operate efficiently and focus on specific lanes. Without the overhead of a national network, we can offer fair pricing while providing superior service.

Can you handle surge capacity during busy seasons?

Yes, our combination of asset-based trucks and vetted brokerage partners provides scalability. Unlike mega-carriers with rigid systems, we can flex up or down based on your needs.

What makes you different from other mid-size carriers?

Wisconsin roots, local management, and 30+ years of consistent service. We're large enough to invest in technology and safety but small enough that your business directly impacts our success.

How quickly can you make decisions on special requests?

Usually same day. Our Wisconsin-based management team has authority to make decisions without corporate approval processes. Just call our Fall River office.

Do you require long-term contracts like large carriers?

We're flexible. While we offer contract rates for consistent volume, we don't force shippers into rigid long-term commitments. We earn your business through performance, not contracts.

What can I expect when I reach out for the first time?

When you contact Badger Logistics, you'll experience our commitment to personalized service from the start. Here's what you can expect:

  • You'll speak with a real person—one of our experienced team members, not an automated system.
  • We'll ask detailed questions about your specific shipping needs, including origin and destination, timeline, type of freight, weight, dimensions, and any special requirements.
  • For most services, we aim to provide a competitive quote quickly.
  • If you have complex needs, we may schedule a more in-depth consultation to ensure we fully understand your requirements.

Our partners

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Truckers Against Trafficking
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With our asset-based fleet and extensive brokerage network, we make sure your freight moves efficiently, whether you’re shipping locally in Wisconsin, regionally in the Midwest, or across North America. It's not just about moving loads; it's about providing a seamless logistics experience from experts you can trust.

Drew Kirkman
Drew Kirkman

Director of Brokerage Operations and Sales

Badger Logistics

Talk to us

If you're tired of being a small fish in a mega-carrier's ocean, discover how a right-sized Wisconsin carrier can transform your shipping experience. We're large enough to handle your needs, small enough to value your partnership.

Drop us a line for information about our transportation services or to get a competitive rate quote. We’ll be in touch within one business day.